The Philadelphia Union have joined forces with Subaru of America, Inc.
The MLS club announced Tuesday that they’ve agreed to a multi-year stadium naming rights partnership in a global first for the automaker. As a part of the partnership, the home of the Union [formerly Talen Energy Stadium] will be named Subaru Park. The agreement between the Union and Subaru marks the first time the leading automaker has entered into a partnership with a major league sports team, domestically and globally.
Subaru will become the official and exclusive automotive partner of the Philadelphia Union. Additionally, the two companies have jointly made a commitment to the greater Philadelphia community that will produce a series of charitable programs as an extension of the Subaru Love Promise vision. The programs will benefit causes centered around youth soccer, pediatric cancer, pet adoption, and environmental sustainability.
“Today is the start of a historic new chapter for the Philadelphia Union, both with the inauguration of our 2020 season at Subaru Park and in the official beginning of our relationship with Subaru of America, a partner that shares in our vision for a better future for our fans and surrounding community,” Union president Tim McDermott said. “Subaru of America has consistently exemplified a passionate commitment to the community and bringing people together, which is a core value upon which our club was founded. We are committed to working hand-in-hand to give back and create a better world for our fans and the people of the Greater Philadelphia area.”
In addition to becoming Subaru Park and adding new dynamic signage, the Union’s home will receive numerous additional improvements ahead of the 2020 season, including a 109 ft. x 32 ft. videoboard, three new parking lots outside of the stadium, and a VIP tunnel club.
“When organizations unite for the greater good, everyone wins, which is why we at Subaru of America are excited to come together with our local professional soccer team, the Philadelphia Union, under a shared goal to do good and strive for the betterment of our local communities,” Subaru of America President and CEO Thomas J. Doll. “This partnership extends the reach of our commitments to improve the lives of people in our community. Subaru of America, along with our retailers and the Philadelphia Union, will develop community programs that will directly tie to our Subaru Love Promise initiatives.”
The Union open their home schedule on March 14th against the San Jose Earthquakes.