Mike Castiglione
I remember when it was a big deal back in the 1990s when advertisers first began crossing the $1-million threshold to air a 30-second ad during the Super Bowl. Well, it’s 2016 now, and the advertising game has changed pretty drastically in the digital age of information oversaturation and instant gratification.
But companies are still paying insane costs to produce and air commercials during the Super Bowl. A 30-second TV spot for Super Bowl 50 is projected to cost north of $5 million. That’s up 11 percent from last year’s $4.5-million base price tag. And from 2005-2014, the price of a 30-second spot increased 75 percent, generating a total of $2.19 billion in sales. Naturally, with advertisers doling out that kind of coin, they want to reach the largest audience possible, and not just the 100-plus million viewers tuned into the broadcast.
All of this is to say, you need not worry anymore about holding in your bladder for fear of missing this year’s most fire commercial. More and more ads are being leaked before the big game, and by Monday morning, a roundup of the best and worst commercials will probably be plastered in your inbox, your local news show, and whatever home page your browser is set to. When it comes to Super Bowl ads, “FOMO” hardly exists these days, unless you are the type that needs to experience it all “live,” that is, during CBS’ tape-delayed broadcast.
With that being said, here are my top picks of the Super Bowl 50 commercials that have already leaked. And let me just add, it’s wonderful to finally be able to just type a nice, even number 50, in lieu of all those antiquated Roman numerals.
#MeetTheKetchups (Heinz)
https://youtu.be/aNN9nL2vppM
“Unfiltered Talk” with T.J. Miller (Shock Top)
https://youtu.be/D0AoauuOY2w
[adinserter name=”Media Strike 1″]
Ultrasound (Doritos)
Storm’s a Brewin’ (Death Wish Coffee Company)
*Death Wish Coffee, a 12-person company out of upstate New York, was this year’s winner of Intuit QuickBooks’ small business contest, in which the winner gets a coveted 30-second ad during the big game.
#EveryDropCounts (Colgate)
#AvosInSpace (Avocados from Mexico)
https://youtu.be/1ndPEQCoSzk
Walken Closet (Kia)
https://youtu.be/9r0FrXXKeiA
[adinserter name=”Media Strike 1″]
Restricted Bling (T-Mobile)
https://youtu.be/GDIeNrcGxvQ
Ryanville (Hyundai)
Marilyn (Snickers)
https://youtu.be/WhfntLl6xx0
Bonus Snickers teaser “Happy Birthday”
https://youtu.be/D8sEo7JJepY
Which is your favorite? Catch any good ones that we missed? Let us know!
Make JD McGillicuddys your Super Bowl destination this Sunday! Great specials and Sean Brace providing the soundtrack to keep the party moving before and after the big game. $30 Unlimited wings and open bar option as well. RSVP here!
Having a house party? Be sure to put your wing order in now so you don’t have to worry about a last minute trip to the store! Fill out your order right here!