Nick Piccone
The Philadelphia Eagles have announced a partnership with FOX Bet, which will feature an interactive studio at Lincoln Financial Field.
The studio will house custom content produced by the Eagles in conjunction with FOX Bet, and will have Eagles on-air personalities, legends, and FOX Bet contributors along with a new web series called “Eagles Edge” which will be filmed during game days at home.
Here’s the press release:
As the centerpiece of a new multi-year sponsorship with FOX Bet – an industry leader in the mobile casino, poker and sportsbook space – the Philadelphia Eagles will unveil a new FOX Bet branded interactive studio at Lincoln Financial Field.
Constructed from the ground up for the purpose of entertaining Eagles fans in an unprecedented way, the new studio will feature exclusive content across multiple platforms presented by FOX Bet. Led by Eagles on-air personalities and featuring Eagles Legends, with special guest appearances from FOX Bet’s esteemed contributors, the custom content will be produced by the Eagles in conjunction with FOX Bet. Additionally, FOX Bet will serve as the presenting sponsor of Eagles Edge, a new program airing on the team’s digital channels following all Eagles games. This new series, filmed on game days when the team is playing at home, will be broadcast across a number of digital team platforms, including the Eagles Official YouTube channel, the Eagles Official Mobile App, PhiladelphiaEagles.com and Eagles social channels.
The sponsorship deal will include broadcast, digital and social media advertising on team channels, custom promotions and a strong branding presence on game days. The deal also includes prominent messaging on the stadium’s LED boards and end zone boards, as well as signage on concourse levels. FOX Bet will also serve as the presenting sponsor of the Eagles Tailgate Crew – tailgating pods featuring Eagles Entertainment groups that interact with Eagles fans in the parking lots on game days when fans return.
“This new, fully integrated partnership with FOX Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way,” said Catherine Carlson, Senior Vice President of Revenue and Strategy, Philadelphia Eagles. “Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air FOX Sports personalities, and many other surprises along the way. We look forward to growing our partnership with FOX Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”
In addition to being granted naming rights to the new premium lounge and media studio at Lincoln Financial Field, FOX Bet will become an Official Partner of the Philadelphia Eagles.
“FOX Bet enhances the fan experience in a big way, and this is a fanbase that knows and appreciates big things,” said Andrew Schneider, CMO, FOX Bet. “They’re passionate, tough and willing to do whatever it takes to win. To connect our offering to this one-of-a-kind fanbase is a game-changer. Eagles fans are going to love this, and we’re honored to have this association with a team that is primed for a successful 2020 season.”
Once the in-person sports experience returns to full capacity, the FOX Bet Lounge will open its doors to ticketed guests on game day. Located on the service level adjacent to the player parking lot and locker rooms, the brand-new 4,000-square-foot premium lounge and production studio will be able to accommodate up to 380 fans with access to the club space two and a half hours prior to kickoff and one hour post-game. Guests will enjoy all-inclusive food and beverage options, as well as behind-the-scenes premium access and prime locations to watch player arrivals and live post-game press conferences. The lounge will also incorporate a fully-branded FOX Bet interactive activation room featuring wall-to-wall TV monitors and sports lounge seating, providing an elite digital and physical, fully immersive experience.
For more information on FOX Bet, please visit www.FOXBet.com.
About FOX Bet
FOX Bet is a mobile casino, poker and sportsbook brand developed through a first-of-its-kind national media and sports wagering partnership in the United States with FOX Sports. The FOX Bet online and mobile sportsbook brings sports fans closer to the games they love by integrating regulated real-money sports wagering with interactive and content rich programming, including expert commentary and insights from some of the nation’s most celebrated sports commentators and analysts.
You can follow Nick Piccone on Twitter (@nickpiccone) and e-mail him at [email protected]. You can read his pro wrestling articles on PhillyVoice here.
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