Nick Piccone
The Philadelphia Eagles and DraftKings have announced a partnership in which DraftKings will become the team’s official daily fantasy sports partner and official sports betting partner.
Just a few weeks ago, the Eagles announced a partnership with FOX Bet, which would focus on the team’s content delivery and sponsorship. DraftKings will become the team’s official partner for sports betting, and will have exclusive naming rights to the Field Club at Lincoln Financial Field, called the DraftKings Field Club.
Of course, it won’t be open until in-person attendance is allowed at The Linc. But the Eagles certainly see the value in the partnership, which makes today’s announcement none too surprising.
“DraftKings’ branding will also be integrated throughout a number of the Eagles’ social media channels and digital assets, including practice livestreams, in-game branding, videoboards and signage” at The Linc, according to the press release. The brand will also be active on Eagles broadcasts and will be involved in the team’s annual draft party.
Here’s more from the official press release:
PHILADELPHIA EAGLES MAKE DRAFTKINGS TEAM’S OFFICIAL DAILY FANTASY SPORTS PARTNER AND OFFICIAL SPORTS BETTING PARTNER
DraftKings to also receive naming rights to Field Club at Lincoln Financial Field
The Philadelphia Eagles and DraftKings announced a new multi-year deal today which will make DraftKings the Official Daily Fantasy Sports Partner and Official Sports Betting Partner of the Philadelphia Eagles.
As part of the new agreement, DraftKings will receive exclusive naming rights to the Field Club at Lincoln Financial Field, a premium lounge which will be called “The DraftKings Field Club.” The DraftKings Field Club will offer a true VIP experience and exclusive game day access featuring an on-field viewing area in the north end zone, hospitality arrangements in the private club space and additional benefits. The DraftKings Field Club will open its doors to ticketed guests once the in-person sports experience returns to Lincoln Financial Field.
“Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level,” said Catherine Carlson, Senior Vice President of Revenue and Strategy, Philadelphia Eagles. “DraftKings has established itself as an emerging leader in the sports and entertainment space with an already strong presence in Philadelphia. We look forward to a successful future with DraftKings and showcasing the value of our shared vision in fun and engaging ways for our fans.”
In addition to receiving field club naming rights at Lincoln Financial Field, DraftKings’ branding will also be integrated throughout a number of the Eagles’ social media channels and digital assets, including practice livestreams, in-game branding, videoboards and signage at Lincoln Financial Field. DraftKings will also have a strong branding presence on Eagles-affiliated broadcasts and will have sponsorship activations included in the team’s annual NFL Draft Party.
DraftKings will also deliver Eagles Stat Showdown, a new free-to-play game that will give fans the opportunity to win weekly prizes throughout the NFL season. More information on Eagles Stat Showdown presented by DraftKings can be found by visiting draftkings.com/eagles-stat-showdown.
“Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles,” said Ezra Kucharz, Chief Business Officer, DraftKings. “Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience.”
Fans can access DraftKings Sportsbook and Daily Fantasy Sports apps anywhere by visiting draftkings.com or by downloading the DraftKings app via iOS and Android.
About DraftKings
DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company created to fuel the competitive spirits of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators across more than 15 regulated U.S. and global markets, including Arkansas and Oregon in the U.S. DraftKings’ Sportsbook offers mobile and retail betting for major U.S. and international sports and operates in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania and West Virginia. DraftKings’ daily fantasy sports product is available in eight countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.
You can follow Nick Piccone on Twitter (@nickpiccone) and e-mail him at [email protected]. You can read his pro wrestling articles on PhillyVoice here.
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